NKG and/or Nintendō Kabushiki Gaisha, in terms of industry their focus is on Video Game Industry, Consumer Electronics. Their brands are video game series, markets are spread globally, with their services being provided in terms of Nintendo eShop, My Nintendo, and Nintendo Switch Online. NKG was founded on 23rd September 1889 by Fusajiro Yamauchi, a craftsman by profession, who created handmade hanafuda playing cards first. Nintendo in short is Japanese multinational consumer electronics and video game company which is based in 11 – 1, Kamitoba Hokodatecho, Minami-Ku, Kyoto, Japan. Nintendo’s key personnel are Shuntaro Furukawa, President, and Shigeru Miyamoto, Fellow. Nintendo acquired under current name during the 1960s as a public company and managed to distribute the Color TV-Game in 1977 their first video game console. The launch of the Nintendo Entertainment System in 1985 provided Nintendo the global fame. After that, Nintendo did not look back and continued to produce some of the most successful consoles to the much envy of the video game industry, that is, Game Boy, Nintendo DS, Nintendo Switch, Super Nintendo Entertainment System, and Wii. In addition to this, Nintendo made a triumphant release of numerous influential franchises, that is Animal Crossing, Donkey Kong, Fire Emblem, Kirby, Mario, Metroid, Pokémon, Splatoon, Star Fox, The Legend of Zelda, Super Smash Bros, keeping the global video game lovers enthusiasm spark with continued loyalty.

Multiple subsidiaries have been initiated by Nintendo in Japan and globally as well, inclusive of the presence of business partners, that is, HAL Laboratory, and The Pokémon Company. Mind you, both HAL Laboratory, and The Pokémon Company and their staff have successfully received numerous awards for their achievements as well, like British Academy Games Awards, Emmy Awards for Technology & Engineering, and Game Developers Choice Awards among others. The interesting fact is Nintendo happens to be one of the most valuable and wealthiest companies in the Japanese market.


The main focal point of Nintendo is the research, development, production and at the same time focused efforts to distribute entertainment products, that is, card games, and video game hardware and software primarily. Nintendo’s main markets are America, Europe, and Japan with 70% of their total sales come from America and Europe. Talking about video game consoles Nintendo has manufactured and dispensed, since the launch of their Color TV Game in 1977, home, handheld, dedicated, and hybrid consoles, with a variety of accessories and controllers for each console, that is, Game Boy Camera, NES Zapper, Super NES Mouse, Switch Pro Controller, Rumble Pak, Wii Motion Plus, and Wii U Pro Controller. Nintendo’s electronic video game and/or arcade games dates back to 1975 as EVR Race their first electromechanical game, followed by Donkey Kong released in 1981 is the first platform game in the history of video games.

In 1981 both other development companies and Nintendo were in the process of dispensing an extensive catalog of video games for Nintendo’s consoles with sales in both physical and digital formats. Whereas, digital formats are dispensed through Nintendo eShop and the Nintendo Network. In terms of marketing high-profile marketing campaigns are engaged by Nintendo to define and position its brand. Nintendo started with the most enduring slogans, “Now you’re playing with power!”, was used to promote the NES, and “PORTABLE power” was used to promote the Game Boy.

the Campaign, “Play It Loud!”, the Campaign, “Play It Loud!”, the Campaign, “Play It Loud!”, was their attempt to appeal to the teenage demographic which resulted in Nintendo developing a reputation of being for edgy teenagers.

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